Real science.
Meaningful results.
From go-to-market strategy and executive communications to digital performance and brand experience, I've spent my career turning communication into business outcomes.
Clear communication should do more than sound good. It should help your business move forward. From bringing a consumer brand into the hospital market to preparing a medtech CEO for investor conversations and improving digital engagement, my work connects complex healthcare stories with the people who need to understand them.
These selected results show how thoughtful strategy, relevant messaging, and focused execution can turn clarity into action.
Helping investors grasp innovations
Neutrophil extracellular traps (NETs) aren’t widely understood, yet. That’s why I helped the Santersus CEO convey their technology’s purpose through a common experience - a clogged bathroom sink.
His presentation stood out at the Medtech Innovator Radar Forum.
From Consumer Brand to Clinical Credibility
When Milkify prepared to enter the hospital market, its founders considered creating a separate brand for healthcare professionals. I recommended Milkify Medical—a name that distinguished the clinical offering while preserving the recognition and credibility Milkify had already built.
I then helped shape the go-to-market strategy, brand, and marketing technology foundation to support the move. The result: a clear distinction between consumer and clinical offerings without starting from scratch.
Shifted perceptions of breast milk donations
It started with key advocates and influencers across the EU. Together, we concentrated efforts to dispel misinformation and compel people to agree that women should be compensated for donating their breast milk.
One key result - the largest NICU parents’ rights organizations’ founder shifted her stance and publicly endorsed compensation for breast milk donors.
Standing Out
Without a single word, the trade show stand built entirely from flasks instantly conveyed the benefit of the Quantum, automating cell expansion.
We generated leads with a photo sharing site that gave lab techs a way to give their ideas on what to do with their soon-to-be antiquated manual flasks.
Print ads and door hangers created intrigue ahead of the congress.
Ready to Start Something?
Let me know a little about what your company needs and let’s make it happen!