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Here you’ll find my latest articles on narrative strategy, brand clarity, and the evolving role of communications. If you want to understand how I think, how I lead, and how I help organizations communicate with purpose and precision, you’re in the right place.

Brand Strategy

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Internal Comms

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External Comms

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Executive Messaging

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Digital Strategy

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Brand Strategy ✳︎ Internal Comms ✳︎ External Comms ✳︎ Executive Messaging ✳︎ Digital Strategy ✳︎

Latest Articles

A presentation slide titled 'Tech language that undermines trust' with a list of phrases like 'Revolutionizing healthcare,' 'AI that replaces clinicians,' 'Reinventing medicine,' and 'Healthcare at the speed of life,' alongside a skull and crossbones icon. It concludes with a warning 'Signal: You don't understand clinical reality' and a footer stating 'Credibility is the real competitive advantage.'

Brand Messaging

Why Healthcare Brands Struggle to Connect with Clinicians When They Try to Sound Like Tech Companies

A presentation slide titled 'The Core Truth' with text explaining that people don't believe the smartest message, but the clearest one, and that believability is how easily the brain trusts you. It features a simple illustration of a brain and a statement at the bottom about turning complexity into clarity and trust.

Comms Strategy

The Science of Believability: Why Some Stories Earn Trust & Others Collapse

An infographic with a hand holding a megaphone illustration and text about AI and automation bias. It states: "The illusion of thinking" with points that AI makes it easy to sound smart without thinking and that automation bias influences trust in outputs. It emphasizes that polishing does not equal originality and speed does not equal depth. At the bottom, a note says: "Not every idea needs to be content."

Content Creation

Are Thoughts as Valuable as They Used to Be?: The Greatest Inflation Crisis of Our Time Isn’t Economic, It’s Intellectual