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creative communications that get noticed

 

Whether you need to…

  • Build a brand from the ground up

  • Adjust the perception of your brand

  • Quickly diffuse a crisis to protect your brand

We’re here to help. Our approach is always grounded in truth and amplified with targeted communications lead by our founder Bradley Hein, MBA.

Based in Denver, Colorado, we creatively promote and carefully protect your brand through effective communications.

And we do it by getting to and understanding the underlying truth.

 

Phone

720.201.7605

 

Location

Denver, Colorado

 

email

bradley@spectaclescommunications.com

 

case in point

 
 
Beyond finding and telling engaging stories, we also connect with followers and friends digitally on behalf of Bags of Fun.

Beyond finding and telling engaging stories, we also connect with followers and friends digitally on behalf of Bags of Fun.

HOW TO Connect VIA SOCIAL MEDIA

Over the last 15 years, Bags of Fun has brought the power of play to more than 10,000 kids. But as they expand their impact to more kids facing tough illnesses throughout the U.S., they needed to extend their digital reach.

Within our first week, we increased engagement by 177%. And over the last three months, we have:

  • Doubled traffic to their website

  • Attracted more than 100 new donors

  • Provided insights to help them retain and engage existing donors

Beyond managing their presence on Facebook, Instagram and Twitter, we also shaped their strategy, developed a content calendar, and created guidelines so that others in their organization could be advocates.

 
You can’t patent fashion items made from fabric, so it was critical to establish Aseem as the market leader. The brand we created will help deter lower price point copycat products.

You can’t patent fashion items made from fabric, so it was critical to establish Aseem as the market leader. The brand we created will help deter lower price point copycat products.

why brand management matters

An innovator had an amazing idea for a yoga product but wasn’t sure how to go about marketing it. So within 3 months, we helped:

  • Get customer insights from a focus group

  • Create the company’s name, visual identity and messaging platform

  • Orchestrate a photoshoot

  • Record and edit videos

  • Launch the website and social media channels

As a result, the brand experience is at the same level of quality of Aseem Yoga Block Covers.

 
Protestors against the use of ethylene oxide at the Sterigenics facility in Illinois.

Protestors against the use of ethylene oxide at the Sterigenics facility in Illinois.

how to handle Crisis communications

Faced with an EPA push against ethylene oxide we helped manage the situation for a healthcare company. Quickly getting to the truth and using effective communications to make sure the media, community and regulators understood that truth.

Our actions protected the company’s brand so they could focus on their business. What caused public and political outcry to shutdown Sterigenics didn’t happen to the company we advised.

 

how to attract buyers

A Denver real estate mainstay needed to capture the attention of a progressive company to their latest project, a mixed-use business and residential hub.

Through the Peña Station NEXT brand and materials, that company became Panasonic. It selected the site over 21 other locations to house their Enterprise Solutions, where the company produces its Eco Solutions line, including large-scale solar systems and a battery storage and testing unit. The site is now also home to Elevate condos and apartments.

 

Our Services

Put our more than 20 years of communications and creative experience to work for you. We make it our business to understand your business. Not just where you are today, but where you want to be tomorrow.

Once we’re on the same page, we’ll work to ensure your brand reflects your vision.

 

Building Brands

Establishing an interactive storytelling site to change perceptions of Gainesville, Florida from a party town to an ideation hotspot.

Establishing an interactive storytelling site to change perceptions of Gainesville, Florida from a party town to an ideation hotspot.

We elevate your perception so you can amplify your impact

The way you present your company matters. It goes well beyond a few color choices, but that’s part of it.

We tap into research insights and an innate business understanding to shape perceptions among your customers, investors and government entities. It begins with a look at where you stand today and where you want to be. Our brand building services include:

  • Brand review

  • Competitor and industry analysis

  • Messaging platform development

  • Logo and tagline development

  • Brand platform and guidelines

  • Websites and social media presence

  • Office design recommendations

  • Product naming strategy and brands

  • Brand transformation planning - including mergers and acquisitions


Managing Crisis Communications

We protect your brand and reputation so you can remain focused on your business

Whether a natural disaster is disrupting operations, a regulatory change is threatening the way you do business, employees were injured, or some other urgent issue that could impact your company, we can quickly help you assess the situation, agree on a plan and act now.

While our goal in the face of a crisis can be to keep you out of the news, we want to ensure that if the cameras show up that you’re ready.

Our crisis communications services vary based on your specific situation and your business, but generally span:

  • Rapid situation assessment

  • Holding statement and media statements

  • Crisis communications plan - external and internal

  • Messaging, including talking points and questions/answers

  • Spokesperson training

  • Media monitoring

  • Fielding incoming media calls


Orchestrating Public Relations

We craft and maintain your external reputation

Securing speaking opportunities to add to your credibility within the industry and with new customers.

Securing speaking opportunities to add to your credibility within the industry and with new customers.

While advertising gives you greater control over your message, it doesn’t carry the same level of trust. Through earned media efforts, we can shape perceptions among your customers, investors and government entities. Our PR services span:

  • Thought leadership and executive speaking opportunities

  • Media pitches and placements

  • Issue awareness to support:

    • Demand for products

    • Regulatory and government stakeholder sentiment

    • Investor engagement and sentiment

  • Social media monitoring and management

  • Content development

  • Press release development and distribution



Crafting Creative

we propel people to act through impactful brand experiences and materials

Effective creative can’t just look good. We ask pointed questions and do research to understand what will move the needle before we recommend any tactics or our approach.

Our creative services include:

  • Strategy and planning

  • Tactic and channel recommendations

  • Creative direction and development

  • Storytelling, creative writing and content development

  • Graphic design

  • Video and photo direction, execution and editing

Print ad concept for Visit Denver to connect the outdoor spirit of Colorado with the urban adventures in Denver.

Print ad concept for Visit Denver to connect the outdoor spirit of Colorado with the urban adventures in Denver.

 

We Look forward to helping you

 
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